Ana is a filmmaker who gets hooked on Crypto trading. Her husband and her father want her to go to therapy, but instead Ana decides in desperation and as a healing exercise to make a documentary about Bitcoin fever.  With her enabling producer, a chaotic production crew of newly-converted crypto-speculators and an exasperated economist father who wants to protect his daughter from being bankrupted by a scam Bull Run takes us on a rollercoaster exploration of the world of Crypto Trading. With humour, honesty and insight, we meet the people and investigate the technology, diving head first into the culture of Crypto speculation. A world where normal citizens become pundits and every trade can make you rich or bankrupt you, and the line between investment and gambling is ever more blurred.