The Garden: How a TikTok Cult Went Viral
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We dive into the world of “Culttok” – Tiktok’s obsession with cults. After more than a decade of operating as a small off-the-grid farm, The Garden decided to try to attract more people to their commune by using Tiktok and they went viral. A few days later, Tiktok is filled with amateur detectives dedicated to exposing The Garden as a dangerous cult.
But was The Garden a cult? Or was it just an online witch hunt? We take a close look behind the hysteria.